The MPG Illusion Website

Using behavioral insights to promote smarter decisions about energy efficiency and energy use.

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Thursday, December 11, 2008

The MPG Illusion Video

http://www.mpgillusionvideo.com

Posted by Rick Larrick at 9:01 AM
Labels: mpg illusion video
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About The MPG Illusion Site

This website explores the psychology of everyday energy decisions.

The name of the site is based on an article called "The MPG Illusion." A brief summary of the problems with MPG and benefits of GPM can be found here.

Duke Research Webpage

Center for Energy, Development, and the Global Environment

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GPM Calculator
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Gas Consumption (GPM) Calculator
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NYT Magazine Year in Ideas 2008
Harvard (HUCE) Video
Nudge blog post
Freakonomics blog post
RFF argues for GPM
Climate, Mind, & Behavior (Garrison) Video

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      • The MPG Illusion Video
      • The case for GPM in a nutshell
      • Summary of the MPG Illusion Studies
      • Graph of Gallons per 10,000 Miles (GPM) as a Funct...
      • The MPG Illusion in 2020
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GPM Table (Gallons per 10,000 Miles)

The following table shows how different levels of MPG roughly translate to gallons of gas consumed over 10,000 miles (GP10K):

10.0 MPG = 1000 GP10K
11.0 MPG = 900 GP10K
12.5 MPG = 800 GP10K
14.0 MPG = 700 GP10K
16.5 MPG = 600 GP10K
20.0 MPG = 500 GP10K
25.0 MPG = 400 GP10K
33.0 MPG = 300 GP10K
50.0 MPG = 200 GP10K

Removing cars in the teens and improving them to the 20s saves hundreds of gallons of gas per 10,000 miles. If you own an inefficient car, it will "pay for itself" to replace it.

MPG Illusion Video

MPG Illusion Video
Rick Larrick and Jack Soll explain the MPG Illusion.

GPM as a function of MPG

GPM as a function of MPG
Download a powerpoint copy of Gallons per 10,000 Miles as a function of MPG

Duke University's Fuqua School of Business

Duke University's Fuqua School of Business

Environmental And Decision Making Links

  • AutoblogGreen
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  • EDGE: Center for Energy, Development and the Global Environment
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